Midsummer is inspired by living in the present moment, by being at ease and embracing our natural state of being.

We believe that you don't need to do anything to be more beautiful, just be yourself. We know where the best beauty comes from – a special season, a breathtaking view or an amazing event. Life is full of these moments and through them we want to capture the magic in our pieces – bringing together color and texture for a daywear wardrobe as effortless as it is beautiful.